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It’s Townsville’s future
This project is about building a facility that will accommodate demand for the next 30 years. It would be short sighted to build a small stadium now that will not meet the needs of the region in the next 10 to 20 years.
Moreover, new, better- designed and better located stadiums can attract larger crowds and memberships from Queensland, interstate and overseas.
For example, when the Brisbane Broncos moved from QEII to the $280M redeveloped Suncorp stadium in 2003, the Broncos doubled memberships and attendance at home games within 12 months.
Or consider Adelaide Oval. After this stadium was redeveloped, AFL crowds jumped by 60%.
ISEC has the potential to attract new audiences because of the facilities, location and experience it will offer. Improved functions like free Wi-Fi and live statistical updates sent directly to devices of subscribers at the game will also help attract new fans.
Governments have always had to focus on multiple activities to meet multiple agendas at any given time.
Townsville North Queensland deserves its fair share of Government funding. We shouldn’t be forced to compromise between different competing priorities.
The ISEC project is not just for sports fans. ISEC will revitalise our city, bring investment to Townsville’s Waterfront Priority Development Area, turbocharge our events and tourism industry and bring jobs to the city.
A report by AEC Group (2016) shows that the ISEC project is economically desirable for Townsville North Queensland, with benefits outweighing the costs. ISEC will contribute $280M to the region’s GRP and create 1,650 jobs during the construction phase alone.
The current 1300SMILES Stadium is over 30 years and was built onto an old trotting track in 1995. This stadium does not meet national standards. What’s more, it will reach the end of its useful life by 2020.
Without the development of ISEC, Townsville North Queensland risks losing the North Queensland Cowboys who have publicly stated that the current 1300SMILES Stadium can only retain them for another three to five years.
That’s not a threat, that’s the reality of the diminishing stadium they currently play at. Upgrading the stadium will not deliver the same social and economic benefits as building new in the CBD will, and it would cost more.
Losing the Cowboys will result in an annual loss of $173.4M to Gross Output and 270 local jobs.
Townsville North Queensland cannot afford this.
A report by AEC (2016) shows that the ISEC project is economically desirable for Townsville North Queensland, with benefits outweighing the costs.
AEC’s report considers additional benefit streams not factored into previous cost benefit analysis, including:
AEC Group’s report shows the future benefits of the ISEC project for Townsville North Queensland would outweigh the costs by $35M over 30 years.
Townsville’s number one priority continues to be the Integrated Stadium & Entertainment Centre (ISEC).
This is a game changing catalytic project for urban renewal in Townsville. ISEC now has the support of Local, State and Federal Governments along with the support of the NRL and North Queensland Cowboys.
An iconic 25,000 seat stadium and 6,000 seat entertainment facility, ISEC will showcase national and international sporting events, host major music events, festivals and conferences and will be the home of the North Queensland Cowboys NRL team.
ISEC is significantly more than just a stadium.
ISEC will catalyse urban activation and investment across Townsville’s Waterfront Priority Development Area, turbocharge the region’s events and tourism industry, bring jobs to the city and boost business confidence.
ISEC by numbers:
Townsville Enterprise has actively worked with its members, key stakeholders, the local community, Local Governments and local businesses to seek funding commitments from the State and Federal Governments and Opposition.
The State Government has committed $140M to the project, NRL and North Queensland Cowboys have committed $10M and at a Federal level, $100M has been committed. Stage One of this $380M project will now commence.
The unemployment rate in Townsville is the highest in Queensland at 13.1%. The ISEC project alone will deliver 550 construction jobs. A total of 1,650 full time jobs will be generated through increased economic activity as a result of the project. Let’s make it happen.
Too often our local sports stars leave Townsville North Queensland to further their careers. ISEC will not only attract major sporting events, but has the potential to accommodate sporting academies to train our future athletes. Experts believe that a local sporting team can increase sports participation rates, which in turn brings health benefits and increased levels of social cohesion to the community. ISEC’s benefits are not limited to Townsville residents. Currently, up to 20% of attendees at Cowboys matches are drawn from the wider region – including as far west as Mt Isa. ISEC would be an asset for all of Northern Queensland. Let’s make it happen.
The business events sector is a high value component of Australia’s visitor economy and one that Townsville North Queensland can currently only compete in with conferences for between 150-500 attendees due to current facility limitations. Attendees generally spend more than leisure visitors with the national average daily spend between $377 and $434. A combined Stadium and Entertainment Centre would better cater to the needs of this market and allow our region to attract more business events. Let’s make it happen.
The city’s current entertainment and stadium facilities are ageing at a rate which has experts forecasting they will no longer be viable by 2020. Repairing and upgrading these centres will cost more than building a new combined Stadium and Entertainment Centre. Building a new facility that meets international standards will help attract big name events and concerts, delivering some of the world's best entertainers and biggest sports stars to our doorstep. Let's make it happen.
Townsville already has the fundamentals to be North Queensland’s Events Capital. We have two champion national sporting teams, the North Queensland Toyota Cowboys and JCU Townsville Fire, as well as major national events such as the V8 Supercars. ISEC will enable Townsville to host new music and sporting events, bring 37,000 more visitors to the region every year and generate $2 million in visitor spend every year. Let’s make it happen.